You can figure this out by looking at who's responding to their posts and engaging with them. What kind of voice are they using? Who are they appealing to? When you're trying to flesh out your target audience on social media, look to your competitors. Or if the people you're targeting aren't interested, but another group is, you can change your target audience. For instance, if a post works well on one platform but not the other, you can adapt. Instagram also appeals to younger generations, with 35% of users being ages 25-34 and 30% being 18-24.įiguring out where your audience is will help you prioritize which social media platforms you want to focus on. In fact, 38% of Twitter users are between the ages of 18-29, and 26% of users are 30-49. On the other hand, Twitter appeals to younger audiences. In fact, the share of the Silent generation using Facebook has nearly doubled. You have to identify if your community is even on each separate social media platform.įor example, older generations have increased their Facebook use in the past four years. Once you have an understanding of who your audience is, figure out where they're hanging out online. Find out where your audience is most active. For example, if you sell more than one product, it makes sense that you'll have different personas. In the end, you might have more than one persona. All of this information plays into how customers interact on social media and spend their money. Answer questions like, "What are my audience's pain points?" or "What problems does my product or service solve?"Īdditionally, consider traits such as spending power, spending patterns, and their stage of life. Then, flesh out those demographic details. This information should allow you to build on what you already know about your audience. Look at your social media numbers and track any current campaigns. What are their jobs? Age? Income?Ī lot of the demographic details can be found by looking at your analytics. However, if you don't, think about who your current customers are. If your business already has buyer personas, then you can use that same information for your social media target audience. Below, we've outlined five steps that can get you started: 1. When you go to develop your target audience, it should be based on research and data.
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How to Find Your Target Audience on Social Media Now that we've reviewed what a social media target audience is and why it's helpful, let's dive into how to find your target audience.
Ultimately, a social media target audience will help you market your product effectively, and prioritize who you're targeting. That way you won't implicitly leave people out who might be interested in your product. Just like the guest speaker told us on that immersion weekend, your social media target audience should be highly specific and detailed. This is important so you can speak the same language as your audience, making them more likely to interact on social media, develop brand loyalty, and ultimately purchase your product. You'll answer questions like, "What content will your audience relate to?" and "What tone or voice should you use?" Typically, defining your social media target audience is similar to drafting your company's buyer personas and will help you develop brand guidelines.
Your social media target audience consists of the people who are most likely to be interested in your product. This can be based on demographics such as age, job title, income level, education, location, or behavior.
A social media target audience is a group of people that you've identified that you want to appeal to.
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