The first, and most obvious, is that by cleaning your email list, your open and click rates will instantly improve. However, there are many benefits to regularly cleaning your email list… Better Open and Click Rates The idea of proactively removing subscribers from your list might sound crazy to you. These are sometimes called ‘cold’ subscribers. This is done by removing all the subscribers who have not opened ANY of your emails in a certain period of time – e.g. Put simply, email list cleaning is the practice of regularly removing inactive or invalid email addresses from your email list.
#Creating a clean email group listing how to
Here’s my guide to why you should clean your email list and how to do it… If you have NEVER cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails – that sounds like money down the drain to me!ĭeleting subscribers may sound scary, but a smaller list of highly engaged subscribers is much more valuable to you than a larger list of subscribers who never open your emails. Worse still, the lower your open rate, and the higher your bounce rate, the MORE LIKELY it is your subscribers are NOT EVEN SEEING YOUR EMAILS in the first place. However, if you have never cleaned your list, it’s likely you will have low open rates and click rates. How clean is your email list? If your email list is clean you will have high open rates, high click rates, and your subscribers will be highly engaged and active. Cleaning your email list improves deliverability, open and click rates, and saves you money! Find out why you should clean your email list regularly and how to do it…
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